Samir Ceric is a serial entrepreneur, investor, mentor, philanthropist, public speaker (inc London Business School TEDx talk entitled ‘Innovation in Global Art Market’), alumni member of George Soros Foundation, The Open Society, guest lecturer and mental health campaigner focused on blockchain technology and innovation in the fields of structured finance, investment, creative industry (film, music, fashion and art) and sport; aiming to create more transparency and openings in these industries for high level investments.

He has been involved in M&A deals over the past 20 years since graduating with Masters in Mathematics. In addition to that, working with a number of institutions and individuals as a mental health campaigner supporting initiatives Prince Harry, Prince William and Princess Kate put together called Heads Together as well as Mind charity led by Stephen Fry and Anna Freud charity. Ceric appeared live on ITV, BBC, NBC News, N1 (regional CNN), Al Jazeera, FACE TV, FTV, BH Radio as well as in articles in The Times, The Financial Times, The New York Times, Reuters, Time Out London, the Guardian, The Sunday Times, Vogue Italia, Vogue UK, Madame Figaro. He was labelled as one of the ‘UK’s Most Powerful People in Art & Fashion’ by the Times Magazine and ‘London’s Top Tastemaker’ by Time Out London.

Ceric regularly attends business and investment conferences in Asia and Europe as a panellist and/or moderator of panels and a number of his business have won some of the most prestigious industry awards in the creative industry including art and fashion. The British Council run an international programme for Young Creative Entrepreneurs (YCE), and Ceric was invited to chair two sessions for their young entrepreneurs from around the world in London. His enterprise was selected by Impact Hub London as one of the top 2 innovators in the cultural sector. Ceric was labelled ‘The Art New Angel’ by Quintessentially Magazine and also featured in an article published by FAD magazine on leading companies that are changing the very fabric of the art world. He is deemed as an innovator and pioneer in his respective industry and will be launching his new book on creative entrepreneurship and innovative business models in the art industry in 2021.

During the times of Covid19, Ceric has been engaged with a number of educational institutions assisting them to best design online learning programs and motivating both students and alumni members of these institutions drawing from his own experience that stems from the war in the ex-Yugoslavia where his own people of city of Sarajevo were in both self-isolation and quarantine for 1425 days, the length of time Sarajevo was under siege between 1992-95.

Ceric is married to a renowned British fashion designer and they have three children. He enjoys theatre, opera and ballet and often visits exhibitions, auctions and art fairs both in London and internationally.