Ori has over 30 years of experience as a professional swimmer, an expert in Hydro-Therapy, swimming coach, and toddlers’ swimming instructor. He also has experience in being a Watzu, Jahara and Shiatsu therapist, triathlon coach, open water coach, therapeutic swimming instructor, and pregnancy swimming coach. Not only this, but he holds a BA in Business & Marketing from IDC, Herzliya.

Ori works daily with thousands of people of all ages: toddlers, children, adults, and the elderly, some of which are recovering from CVA or accidents and suffer from lower back or neck pain. Others are fighting fear of water, and Ori teaches them the right way to swim.

Today, “Water World” is one of the largest and most professional swimming and hydrotherapy clubs in the world, with over 140 coaches and therapists working in the water. More than 100,000 people have learned the WEST way to swim, believing in the water and the strength it can give.

He’s coached, swam and claimed the World Record with 5 of his friends in the longest relay open water swim, from Cyprus to Israel, and swam with his team 377 km in order to raise awareness of the issue of sea pollution in the Mediterranean (in association with Zalul NGO).

In addition, Ori gives consultations on building and operating swimming pools.

His dream is to teach and heal millions of people who suffer from lower back pain all around the world with the WEST (Water World Swimming Therapy ) swimming technique, in Water World Centers and online.