Joeel & Natalie are powerful, passionate, and REAL! They have had over twenty thousand students from over 148 countries take their courses. They take students beyond the typical online course experience by evoking deep, emotional reactions that transform them from within. Rather than simply learning information, students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success.

Joeel & Natalie's goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. They inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.

Joeel A. Rivera, MEd is a firestarter, entrepreneur, author and professional speaker. From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling, and he is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. In almost a decade, Joeel has reached over ten thousand people from different parts of the world as an educator, entrepreneur, speaker, curriculum developer, and consultant. His clients have included school systems, the juvenile justice system, non-profits, the penitentiary system, medical centers, legal firms, individuals and small businesses.

Natalie Rivera is a firestarter, professional speaker, author and entrepreneur. She is passionate about empowering others to GET REAL and live authentically. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, created a non-profit teen center, and later created Transformation Services, Inc., which offers motivational speaking, curriculum development, life coaching, event management, and publishing for individuals on a path of transformation. She is also the Publisher of Transformation Magazine.