Dr. Cheng is the founder of YOU Productions. She brings more than 20 years of marketing and communications experience from UBS, Swiss Re, Mattel and start-up companies. She completed her doctorate at the University of St. Gallen (HSG), her Masters in International Marketing at Boston University and her Bachelors in Economics at UC Berkeley. As a Chinese-American, she combines digital trends from the West with traditional breathing techniques from the East.