Makeup artistry and a passion for the fashion and beauty industry is in my genes and I've always loved the freedom of creativity mixed with the ability to improve upon and evolve your chosen canvas. To me, makeup artistry is a gift to bring confidence and self-assurance to everyone (and I always go by my mantra 'the base makes the face' when applying flawlessly blended makeup to my clients). When a client books me, whoever they may be, we work together to create the best version of them and we have a great time doing it!

Publications:
Vogue Italia, Stylist Magazine, Spectrum Magazine, Manifold Magazine, FNO Magazine, Now Magazine, No.1 Magazine, OK Magazine, Niji Magazine, The Bite Magazine, Scottish Woman Magazine, Core Magazine, The Daily Mail, Real Life Weddings, The Scottish Wedding Directory, Women's Prospects, The Gazette, The Daily Record, Ellements Magazine, The Caledonista, The Sunday Mail, Scotland on Sunday, Exchange Magazine, Vitality Magazine, The Sun, Bella Magazine Italy, Scot Bloggers.

Campaigns:
Wear Eponymous, Naromode, Jane Harrison, Amy McGregor, Katie Lees, VVA Handbags, Obscure Couture, Parma Vintage, iKrush,The British Hairdressing Awards.

Productions:
ITV rebrand idents, key make-up artist Glasgow auditions ITV Superstar, make-up team Paramount Productions World War Z, starring Brad Pitt and Mireille Enos, BBC including The Bafta New Talent Awards, Scottish production Cabaret, The Scottish Opera production of Tosca, key make-up artist Iona Crawford Runway, Breast Cancer Care 'The Show', Scotland's Exclusive Wedding Event, The Edinburgh College of Art Fashion Show, inaugural Edinburgh International Fashion Festival Issey Miyake and Bebaroque runway shows.

Books:
Key artist for Ma Soeur photography collection, work for Naromode featured in Onward Vol. 1, a collection of the cream of Scottish independent design talent.

Guest contributor:
The London School of Makeup blog, The London School of Beauty blog, Vitality Magazine, training film featured on Channel 5's The Wright Stuff, invited to contribute a training film to The Dr Oz show, Happy healthy blog, Women's prospects, The Guardian Small Business, The National, Core Magazine, Scottish Women Magazine, The Scottish Wedding Directory, Exchange Magazine.

Facial Massage demonstration video featured on WikiHow, the world's most popular how to website.

Awards (self and as Creative Director for W.E.):
Scottish Fashion Awards - Retailer of The Year Finalist (2 years), Herald Fashion Awards Finalist - Best Fashion Twitterati & Scottish online retailer of the year (2 years), #WOW Awards, #SmartSocial Awards, #SBS Awards, Battle of the Lashes international eyelash artistry competition winner, finalist in the BABTAC & CIBTAC Awards for Entrepreneur of the Year, WeAreTheCity Rising Star Award - Entrepreneurial nominee, Top 100 Beauty Blogs to follow.

Wear Eponymous
I created the Eponymous concept with my partner through our work within the creative industries as it became clear that there was a disconnect between talented independent designers creating their own beautiful products and the accessible luxury outlets needed for them to be seen by their target audience. W.E. takes dedication and passion to grow and evolve, the bonus being it fits beautifully with the Homespa audience and ethos of being comfortable in your own skin. Creative Director collaborations/interviews on behalf of W.E.

Collaborated with Gok Wan to synergies W.E. brands for the Glasgow Gok’s Fashion Brunch Club catwalk show. Interviewed for The Telegraph, The Guardian, The National, The Evening Times, Inside Retail, Women Enterprise Scotland, Business Advise, Press & Journal, Enterprise Nation, Extreme Creations, Small Business.

Creatively Directed Concept Stores for W.E. popup events:
Glasgow Fort 'The Wardrobe' festive event, Princes Square '#8daysofshopping' summer event, Princes Square W.E. Boutique, The Leiper Gallery Popup Concept Store (in conjunction with Ryan James).

Elaine graduated with a BA in further education lecturing from Scotland's prestigious Stirling University in 2006 and has two HNDs (in beauty therapy and makeup artistry). Working professionally in the industry since 2003 as a freelance beauty therapist and make-up artist with private and media clients, Elaine has worked in varied aspects of the industry such as television, film, editorial, runway and private training.

In 2005 she began lecturing in her subject areas in further education colleges, co-developing & delivering a variety of qualifications, from SVQ to HND levels. She also co-headed the development of the first delivery of HND makeup artistry at one Scottish college and left to launch her Homepsa Beauty workshops and short courses.

This lead to an online following of over 40,000 subscribers and 13 million views on her tutorials channel and subsequent work with industry clients, the creative director role in online luxury retailer Wear Eponymous and writing for the media.